How Can Retailers Leverage Indoor Navigation to Increase Sales?

A location and tracking technology will assist shops in outpacing the competition and increasing sales.

FREMONT, CA: Profit loss in retail can arise for various reasons. The most dominant is a lack of knowledge regarding the buyer's objectives and conduct. As a result, the merchant cannot maximize the efficiency of available resources and cannot have a focused influence on the visitor once he leaves the store. Real-time Locating System (RTLS) Indoor Positioning System can assist merchants in solving these challenges.

The following are the direct benefits of utilizing this system—increased revenue and increased brand investment attractiveness.

Check Out This : Retail Business Review 

How do retailers boost sales following the indoor positioning system's installation?

Targeted advertising: The merchant outfits the carts with trackers—gadgets that monitor the visitor's activity around the shopping area. As a result, information is gathered about the visitor's path, which product categories entice him to stay, and which ones he passes without even looking. Additionally, all visitor data is delivered to a single database, where statistics on various variables are compiled for future marketing studies. Because trackers read the Bluetooth identifiers on visitors' phones, retailers can offer each client personalized advertising depending on his or her behaviors and demands. Because the tracking system does not collect personally identifiable information such as a user's name or date of birth, it is legal.

Internal process optimization: Often, the director of a supermarket or store, cannot directly supervise the staff's work. Employees may utilize their time, space, and resources irrationally, resulting in a loss of sales—goods are displayed late, promotional materials and price tags are not updated, and massive lineups form at the checkout due to the scarcity of sales clerks at their offices, and so on. The tracking system enables control over the position and movement of employees from one area to another, determines the level of employee involvement in work, and swiftly addresses breaches.

Increasing the merchandising's efficiency: The solution enables retailers to monitor and analyze visitor traffic and build a heatmap of visits. It will assist them in determining the paths consumers take from the entrance to the checkout and the time they spend on various shelves and arranging their products more effectively on the shelf to increase sales.

Control of the hall: The system keeps track of the number of carts in the hall, their congestion points, and the workload of each trading area. These procedures can be watched in real-time, or retailers can receive notifications on their phones or computer to assist them in responding quickly to changes.

See Also : Retail Payment Solutions Companies