Why is Indoor Positioning Beneficial to a Business?

A combination of an indoor navigation solution and an indoor position system (IPS) opens up a whole new universe of possibilities.

Fremont, CA: Indoor location tracking systems are a versatile technology with numerous uses. They can provide a complete picture of how your employees and assets move around your facility in real-time using a network of transmitters and receivers. Indoor location tracking systems are referred to by a variety of names. Indoor positioning systems (IPS) or real-time location systems are other names for them (RTLS). These systems, whatever their name, use a network of transmitters and receivers to deliver detailed location intelligence about tracked assets.

The benefits of indoor positioning systems to a business:

Easy for users

With an interior positioning system, users don't have to key in their present location when moving from point A to point B, making indoor wayfinding even easier. They also don't have to bother about counting doors, turns, or other such things because they can see their current location on the map (blue dot) as they walk about the building.

Better UX

Another benefit of IPS is that it provides a better user experience. Aside from making navigation easier for customers, the indoor positioning system ensures a user experience similar to Google Maps, which consumers are already familiar with.

Insights

Heat mapping is another feature of an indoor positioning system that allows you to watch how people move about your venue. This gives you valuable information on what works well in your layout and what may be altered to boost item sales, reduce wait times at food and beverage vendors, and differentiate stand pricing at conventions.

Location-based marketing

You can also benefit from location-based marketing by combining indoor navigation and indoor positioning. Not only does this allow you to provide a more personalized experience, but it also allows you to turn your investment into a profitable business. You may make your venue more engaging and potentially enhance your ROI by giving exhibitors, sponsors, or partners the ability to acquire marketing possibilities through push notifications.