Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Applied Technology Review
Haptic Feedback: Revolutionizing User Engagement Strategies
Haptic technology is revolutionizing digital engagement by providing tangible feedback in entertainment, healthcare, wearables, and the automotive industry. It has potential applications in various sectors.
By
Applied Technology Review | Thursday, July 24, 2025
Stay ahead of the industry with exclusive feature stories on
the top companies, expert insights and the latest news delivered straight to your
inbox. Subscribe today.
Fremont, CA: Haptic technology, which uses tactile feedback to convey touch, is revolutionizing human interaction with digital devices. Initially used in video game controllers and mobile phones, it's now being applied in various fields, including entertainment, medicine, and virtual reality, to redefine user experiences by transmitting real-world touch sensations to the device user.
Haptic technology is changing the way people have immersive experiences in virtual and augmented reality (VR and AR) by communicating tactile feedback that connects users with their actions. This technology simulates the sensation of touching or grasping an object and makes virtual environments more engaging and immersive. As gaming, training, and simulation are increasingly used with VR and AR, haptic technology will have its specific role in making experiences more compelling and lifelike.
Beyond the realm of entertainment, applications of haptic technology are limitless. For instance, opportunities exist in the health sector to explore haptic feedback in remote surgery or rehabilitation areas. For example, surgeons who perform remote operations using robotic systems can use haptic devices to feel different textures and resistances of tissues as if they were physically performing the surgery. This improves accuracy and allows the surgeon to evaluate the situation better, reducing the risks of remote procedures. Haptic technology is also incorporated into physical therapy tools to aid patients in rehabilitation exercises. Tactile cues will then guide patients through movements during exercises while helping them perform tasks properly, thereby improving recovery outcomes.
Haptic technology has transformed wearable devices, like smartwatches or fitness trackers, providing interactive and personalized experiences. These devices use soft vibration alerts when there is a message or reminder, thus improving communication without visible visuals. On the fitness applications, haptic feedback will guide users through workout routines and add another interactive layer, making wearable devices more intuitive and responsive.
The automotive industry is also exploring applications for haptic technology to enhance safety for drivers and passengers. Haptic feedback integrated into steering wheels, seat belts, or vehicle seats alerts the driver to potential hazards or changes in driving conditions. For example, a vibrating steering wheel can act as a 'lane departure warning system' wherein it vibrates if the vehicle drifts away from its intended lane while vibrating seats alert the driver to slow down. Vehicles can offer a more holistic and intuitive safety system by combining haptic cues with other visual and auditory signals.
Haptic technology is poised to revolutionize how we engage with the digital world. Since it provides tangible, physical feedback, it makes it a more immersive, interactive, and personalized experience across various sectors like entertainment, healthcare, wearables, and automotive industries. As the technology continues to evolve further and expand its applications, the future of interaction with devices will take new shapes to make engagement possible in ways once considered impossible. After all, the future of engagement is tactile, and haptic technology is leading the way.