Benefits of Indoor Positioning to a Business

Retail GIS benefits businesses as well, and not insignificantly. A well-designed, integrated, and programmed in-store navigation system can create large amounts of highly important marketing data while also increasing sales.

Fremont, CA: Indoor positioning systems have been around for quite some time. It's not a brand-new notion, and neither has it been unfamiliar to customers or businesses. However, the market has just recently begun to expand, and it appears that companies have yet to witness the victory of indoor wayfinding and positioning solutions. In the broadest sense, an indoor positioning system is a collection of sensors and smart devices that identify the location of people or objects inside buildings, where standard methods such as GPS or A-GPS become highly inaccurate or fail completely. The advantages of being able to accurately pinpoint an individual's location within a huge structure, such as a shopping mall, are several.

The original goal of in-store navigation was to attract customers and provide a more personalized shopping experience, so it's understandable that customers are the primary beneficiaries of all improvements in this field, but it also benefits the retail industry.

Benefits of indoor positioning system to a business:

Advanced visitor statistics

An indoor positioning system, unlike standard beam break sensors, captures a massive quantity of data: the number of visitors, individual and group visitors, average time spent in the store, time spent in each department, and so on.

Indoor location analytics

Knowing where people go and for how long they remain gives mall management and business owners significant information about customer behavior, allowing them to improve store layouts and marketing, as well as take steps to attract more customers to less popular sections.

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Store optimizations

Indoor positioning data, when combined with POS and inventory data, aids in evaluating the impact of layout changes, in-store reorganizations, marketing campaigns, and other activities targeted at enhancing conversions and stimulating sales.