Investing in Circ for textile-to-textile recycling strengthens Avery Dennison's Goals

Avery Dennison expands its product commercialization efforts by investing in Circ.

FREMONT, CA: Michael Colarossi, vice president, innovation, product line management and sustainability, Avery Dennison said, "The time for circular strategies and their enabling technologies is now. Using intelligent labeling in garments, we are working with Circ and other supply chain partners to drive a paradigm shift in the textile and fashion industries. Together we provide a solution for the take-back and sorting of waste at scale."

He added, "Cutting-edge solutions like this are so valuable and are advancing rapidly alongside critical market trends and demands. We are excited to support Circ in its next steps, driving the creation of a collaborative, circular economy for textiles."

A materials science and digital identification solutions company, Avery Dennison, reveals their investment in Circ, a US-based chemical recycler focused on harvesting new yarns from mixed textile waste. The Avery Dennison investment will help Circ accelerate the commercialization of its innovation. Circ is currently developing industrial-scale polycotton recycling pilot plants. Avery Dennison and apparel brands will be able to recycle mixed textile waste streams, including polyester-cotton blends, to produce high-quality yarns based on cellulose or PET. Avery Dennison joins apparel giants like Inditex while piloting Circ technology.

"Transforming the fashion economy requires leadership from influential players in the textile industry, the financial community, as well as technology innovators," said Peter Majeranowski, chief executive officer at Circ. "The Circ team, which includes not only our employees but also our investors and partners, encompasses a diverse group of retail, manufacturing and engineering leaders across the U.S., Europe and Asia. We share a common view that a clean future for the fashion industry is not only possible but also essential for humanity. With each funding round and expansion in our partner base, we become more capable of ending the costly and preventable cycle of garment waste. I couldn't be more excited."