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Peak commercial performance -- it's what all organizations strive to reach. At the most baseline level, we're talking about sustained, profitable growth.
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Applied Technology Review | Tuesday, February 09, 2021
FREMONT, CA: Peak commercial performance -- it's what all organizations strive to reach. At the most baseline level, we're talking about sustained, profitable growth. But while talking about it seems easy enough, actually getting there is another story.
Businesses that have cracked the code adapted to meet the evolving needs of the customer in spite of the increasing complexity of an ever-changing economy.
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Doing so successfully requires them to find ways to accelerate revenue and manage key relationships, while tackling the complexity that threatens to slow them down.
If you look at who's winning in the market, it's the companies that not only embraced digital transformation early, but also made it a core building block of their foundation moving forward.
The most successful companies have five key things in common:
Analyzing top-down to know where to start a digital transformation journey.
Before a company can even think about the technology it is looking to implement, it must first analyze the business as a whole and the objectives it is trying to achieve.
It is important to fully understand "who" the company is today, and how it has changed over time or under the current circumstances. Once companies understand this, they are in a better position to reshape business architectures in a way that best aligns with business goals.
Another option is to work with a third-party vendor to perform an audit of the company. This will help to get an unbiased view on where a company can improve. A vendor would also be able to provide industry best practices on what similar businesses have done to become more efficient.
Securing buy-in from all teams, especially company leaders.
Cultural transformation is the key to digital transformation success. One of the biggest challenges companies face when implementing new digital strategies is ensuring all team members are on board. This can be done through strong and clear internal communication. Outlining clear key performance indicators that will help show benefits such as increased sales effectiveness, customer satisfaction, and revenue, will help everyone involved understand why changes must be made.
When company leaders are on board, they can help act as advocates for projects and initiatives, while encouraging and rewarding agility amongst the rest of the teams involved. It is also crucial to provide training on any new technologies prior to implementation, while continuing to support and tend to any questions, and troubleshooting as new strategies are being rolled out.
Meeting customers wherever they are in their digital transformation journey.
The popular adage 'patience is a virtue' doesn't apply when achieving peak commercial performance is the end goal. Doing business gets harder every day because the ever-increasing complexities of a changing economy causes friction between companies and their customers.
Victory goes to those who are impatient and challenging the status quo with new business models that leverage digital transformation for speed. Those who can remove that friction are performing disproportionately well, even in the unpredictable times we are in today.
The secret to removing friction is meeting customers wherever they are in their digital transformation journey. This applies to businesses of all types across various industries -- from small retailers trying to bridge the technological gap with their older buyers, to large manufacturers that want to simplify complex purchase and fulfillment processes.
Winning businesses are transforming the way customers do this by meeting them where they are on the journey and enabling them to provide an enjoyable and frictionless customer experience.
Making customers business-agile so they can move at the speed of their customers.
Another key component of digital transformation is the ability to move at the speed of the customer. Businesses that get it right invest in ways that will get the customer from Point A to Point B as quickly and painlessly as possible. This requires an understanding that it's less about features and functions and more about removing screens, clicks, and other bottlenecks.
For example, consider Door Dash's success over the past six months. While the food delivery service was doing well prior to COVID-19, it's been doing even better during shelter-in-place and quarantine. DoorDash understood the points of friction in their customer's journey and implemented things like touchless payment and contactless pickup.
Today, the volume of its pickup business is growing by double digits as a result of removing friction and enabling customers to pay for and receive their meals sooner. Success requires moving faster to meet customer needs today while simultaneously increasing agility to prepare for an uncertain tomorrow.
Providing customers with resources for an all-digital, work-from-anywhere world.
Remaining agile in a dynamic market requires the ability to go fast in a straight line while also navigating around corners with confidence. This is especially important as companies grow and dodge inevitable curve balls during their digital transformation efforts.
For example, today we must provide customers with the resources they need to succeed in an all-digital, work-from-anywhere world. Because let's face it, even when the pandemic is under control, the return to the office will never look like what it used to. Businesses that invest in ways to help customers tackle complexity with confidence add capabilities under the hood to make features and functions faster, more dependable, and scalable.
High-performing businesses reach peak commercial performance by reducing friction in customer interactions in the face of a market with increasing complexity. Those who can meet their customers at any point on their digital transformation journey to help them move at the speed of their customers in an all-digital, work-from-anywhere world, are set up for success today and well into an uncertain tomorrow.
By integrating gamification and interactive learning techniques, insurers can equip their claims professionals with the necessary expertise, adaptability, and confidence to navigate the evolving demands of the industry effectively.
Training claims adjusters and processors has always been a critical component of the insurance industry. These professionals must comprehend intricate policies, handle customer emotions, and quickly process claims. Traditional training pathways, while valuable, often fall short of keeping learners engaged or equipping them to handle real-world complexities effectively. Enter gamification and interactive learning—two innovative methods potentially transforming claims training.
Gamification integrates game-like elements into non-gaming activities, while interactive learning emphasizes user engagement through simulations and real-time problem-solving. Together, these methods offer an engaging, effective way to upskill claims professionals.
The Importance of Effective Claims Training
The role of claims adjusters and processors extends beyond evaluation; it is inherently customer-centric. These professionals must accurately assess claims for compliance and legitimacy, process them within stipulated deadlines, and communicate with claimants clearly and empathetically. Given the complexity of these responsibilities, comprehensive training is essential. Inadequate preparation can lead to financial losses, delayed resolutions, and reputational damage. Traditional training methods—such as static workshops and dense policy documentation—often fail to equip adjusters with the necessary skills. As industry trends evolve and technologies like artificial intelligence reshape the landscape, adopting modern, engaging training methodologies has become imperative.
Gamification: A Game-Changer in Claims Training
Gamification integrates game mechanics—points, levels, rewards, and badges—into non-game tasks to enhance learning. By leveraging real-world simulations, gamified training modules immerse adjusters in interactive claims scenarios. These include handling virtual customers with varying emotional responses, distinguishing between fraudulent and legitimate claims, and making quick decisions in time-sensitive situations. This experiential learning approach allows trainees to develop strategies without the risk of real-world consequences, ultimately preparing them for complex casework.
Incorporating scoreboards and reward systems further enhances engagement by fostering a sense of achievement and encouraging healthy competition. Adjusters gain motivation to refine their skills when they earn badges for completing challenges. Additionally, gamification provides instant feedback, allowing trainees to identify errors and improve performance through automated evaluations and suggested corrections.
Interactive Learning Approaches
While gamification enhances training through incentives and competition, interactive learning fosters active engagement through experiential techniques. Role-playing and simulated customer calls expose trainees to real-life claimant challenges, improving their communication and problem-solving abilities. AI-driven interactions and live scenarios create dynamic learning environments that mirror high-pressure situations.
Virtual reality (VR) training further enhances claims assessment by immersing adjusters in simulated environments. For instance, wearing a VR headset enables an adjuster to virtually inspect a damaged property, such as a flooded or fire-damaged home, providing hands-on experience beyond text-based learning. Similarly, decision trees and branching scenarios challenge adjusters to navigate complex claim decisions, helping them anticipate outcomes and refine their judgment.
Claims training will evolve as emerging technologies like artificial intelligence, augmented reality, and machine learning unfold new possibilities. Gamification and interactive learning are stepping stones toward an adaptive and learner-friendly approach. Insurance firms should adopt these methods to stay competitive, improve their workforce's expertise, and foster customer satisfaction.
Gamification and interactive learning offer a fresh take on the otherwise monotonous sphere of claims training. By engaging professionals through immersive simulations, rewarding achievements, and fostering active participation, these methods bridge the gap between theoretical knowledge and practical expertise. For the insurance industry, adopting such innovative approaches isn't just a choice—staying ahead in a customer-first, fast-paced world is necessary. ...Read more
The technology allows error-free training, reducing the need for actual patients in training scenarios and leading to safer and more effective outcomes in real-life surgeries.
Haptic solutions, which enable tactile feedback through vibrations, forces, or motions, have evolved from simple buzzing sensations to highly nuanced feedback systems that significantly enhance user experience across various fields. From enhancing virtual reality (VR) immersion to aiding in medical procedures, haptic technology is reshaping industries and opening new avenues for user interaction. The most prominent haptic technology applications are virtual reality and gaming, which enhance immersion by adding a tactile layer to digital environments.
In the medical field, haptic technology has become an invaluable tool for training and simulations, particularly in minimally invasive procedures, surgeries, and diagnostics. Haptic-enabled medical simulators allow healthcare professionals to practice complex procedures in a controlled virtual environment. By simulating the sensation of cutting tissue, suturing, or applying the correct amount of pressure, haptic feedback enhances the quality of training and helps practitioners build muscle memory.
Haptic feedback is increasingly used in the automotive and aerospace industries to improve safety, navigation, and user experience. For example, in modern vehicles, haptic systems are integrated into touchscreens and steering wheels to give drivers feedback without requiring them to look away from the road. In aerospace, haptic solutions aid pilots in maintaining control by simulating environmental conditions. For instance, haptic-enabled flight controls can simulate turbulence, providing pilots with a realistic sensation of air resistance. This tactile feedback helps pilots better understand and respond to in-flight dynamics, enhancing safety and responsiveness during critical maneuvers.
Users can receive a gentle vibration as a reminder to move after inactivity or receive haptic feedback during guided breathing exercises. Haptics have been used in health monitoring to aid individuals with specific health conditions. For example, haptic-enabled devices are available for people with hearing impairments, translating sound into vibrations, providing situational awareness, or even conveying complex information, such as speech or alarms, through tactile signals.
Haptic solutions are transforming accessibility for the visually impaired by providing sensory feedback in devices like smartphones, navigation systems, and educational tools. Braille readers with haptic feedback allow visually impaired individuals to access digital text in a tactile format, enhancing accessibility and enabling more inclusive technology. Haptic technology empowers individuals with visual impairments to navigate environments with greater confidence and independence.
Haptic feedback has become a staple in consumer electronics, particularly smartphones, where it enhances typing, gaming, and interface interactions. Tactile vibrations make touchscreens feel more responsive and reduce errors by giving users a sense of confirmation when pressing virtual buttons. The haptic feedback enhances the user experience, making touch interactions more intuitive. The novel use of haptics creates a sense of closeness and connection across distances, adding an emotional dimension to digital communication. ...Read more
Optical fiber, a technology that uses light pulses to transmit information, offers a significantly larger bandwidth than traditional electrical systems. It is popular in telecommunications and data communication due to its quicker speed, reduced attenuation, and lower susceptibility to electromagnetic interference.
Fiber optic cable types
Single-mode fiber optic cable: The "mode" in fiber optic cable refers to the path that light travels. It only enables one wavelength and pathway for light to flow, resulting in significantly lower light reflections and attenuation. Single-mode fiber optic cable, which is slightly more expensive than multimode cable, is commonly used for long-distance network connections.
Plastic optical fiber (POF): With a diameter of roughly 1 mm, it is a large core step-index optical fiber. The large size allows it to easily link large amounts of light from sources and connectors that do not require high precision. As a result, typical connector costs are 10-20 percent higher than those for glass fibers, and termination is straightforward. Plastic is more durable and can be installed in minutes with minimum tools and training. POF is more competitive for applications that do not require high bandwidth over long distances, making it a feasible solution for desktop LAN connections and low-speed short links.
Advantages of optical fiber
Thinner and lighter in weight: Optical fiber is thinner and may be pulled into smaller diameters than copper wire. They are smaller and lighter in weight than comparable copper wire cables, making them a better fit for areas where space is limited.
Cheap: Long, continuous miles of optical fiber cable can be less expensive than comparable lengths of copper wire. As more vendors compete for market share, optical cable prices are sure to fall.
Increased carrying capacity: Because optical fibers are significantly thinner than copper wires, they can be bundled into a cable of a given diameter. This allows for additional phone lines to be routed through the same cable and more channels to be sent to the cable TV box. ...Read more
Technological innovations are transforming home insurance, altering policy management and risk evaluation norms. These trends present challenges and opportunities for homeowners and insurers and are shaping the industry's future.
Sensitization: The Rise of Smart Homes
At the forefront of this revolution is the concept of sensorization. Smart home devices equipped with sensors are becoming increasingly prevalent, serving as the eyes and ears of the modern home. These devices can detect signs of danger, from potential burglaries to water leaks, and take preemptive actions to prevent damage. The data harvested from the sensors is invaluable for insurers, enabling more accurate risk assessments and potentially reducing premiums for homeowners who embrace this technology.
Low-Code Platforms: Democratizing Innovation
Another significant trend is the emergence of low-code platforms within the insurance sector. These intuitive tools empower insurers to develop and update applications rapidly without extensive programming knowledge. The result is a more agile industry capable of responding quickly to changing consumer needs and market dynamics.
The Internet of Things (IoT): A Connected Ecosystem
The Internet of Things (IoT) is also pivotal in reshaping home insurance. By integrating innovative technology into everyday living spaces, IoT devices offer insurers unprecedented insights into home safety and maintenance. This connectivity enhances policy customization and streamlines the claims process, making it more efficient and user-friendly.
Cyber security: Safeguarding Digital Assets
As the insurance industry embraces technology, cybersecurity emerges as a critical concern. Protecting sensitive customer data against cyber threats is paramount. Insurers are investing in robust security measures to ensure that the digital transformation of home insurance does not compromise their clients' privacy and trust.
The tech trends in home insurance are a dual-edged dagger. They offer the potential for greater efficiency and personalized service but also pose new risks and challenges. As we navigate this digital landscape, homeowners and insurers must approach these innovations with enthusiasm and caution. By doing so, we can harness the benefits of technology while safeguarding the principles of security and privacy that lie at the heart of the home insurance covenant. ...Read more