Theatro

Store operations teams in the retail space work with a tight labor model and persistent pressure of ever-growing customer demands. Simultaneously, their stores are largely disconnected and lack necessary communication tools, complicating the already challenging situation. All these result in store managers’ ineptitude to foster better coordination between employees and effectively operate their stores to provide efficient customer services due to a lack of tools.

Today’s rapidly evolving market and growing customer expectations demand agility and strategic alignment for success. Retailers are always seeking ways to automate and streamline their curbside services while ensuring the same customer experience as in-store. To this end, retailers need a robust technology solution that can help them better drive employee engagement and extend their organizational culture to the frontline.

This is where Theatro can help by bringing the advantages of IoT, wearables, and a suite of new workforce-optimized applications to its novel As-a-Service offering.

“Our ‘as-a-service’ model eliminates the need for our retail clients to make upfront capital investments for accelerating their digital transformation, and thereby reducing the time to realize the benefits of software and hardware innovations,” says Chris Todd, the CEO of Theatro.

With its unique “device-as-a-service” option, Theatro provides clients with specialized mobile hardware purpose-built for the frontline team. Needless to say, these devices can be put into action with little or no training.

In addition, the company brings to the table a single subscription fee structure that enables enterprises to avoid paying huge acquisition costs for new mobile hardware. Theatro also helps clients sidestep from managing hardware repairs, lost devices, upgrades, maintenance, training, or installation, which potentially burden their business operations and bottom line. By managing all hardware, the company reduces the workload of its clients’ IT teams.

“By allowing our clients to connect their frontline employees to the organization with an end-to-end mobile platform, we help retailers deliver on their digital transformation goals,” mentions Todd.

Theatro empowers frontline teams to be ‘Heads-Up & Hands-Free’ by providing a mobile communication platform that supports a suite of customizable voice applications. Clients’ teams can establish easy and seamless communication between each other, and critical enterprise systems required to complete their jobs successfully. Having better collaboration and coordination between employees helps improve productivity, supports alignment across the enterprise, and enables retail, casino, and hospitality industry leaders to deliver frictionless customer experiences.

With Theatro’s offerings, every connected employee can contribute their performance, engagement, and data, which becomes an incredibly valuable informational asset for enterprises. Leveraging real-time data from associate interactions and responses, managers can quickly make changes to impact team productivity and adherence. In addition, data gathered through Theatro’s platform provides a holistic view of service usage rates, application adoption rates, and store-by-store performance for a larger view of service performance across the enterprise.

Theatro’s innovations are grounded in its partnership with customers to solve their biggest challenges at the frontline. In 2020 and 2021, the company was heading towards supporting retailers to meet the changing customer demands, shopping behaviors, labor constraints, and health and safety concerns brought by the pandemic. Innovations to mitigate these challenges included curbside solutions from fulfillment to delivery, find and expert, remote product check, automated sales updates, and enhanced huddle. As Theatro heads into 2022, the focus continues to be on partnering with customers to uncover additional areas of the retail experience that can be automated and streamlined to improve the in-store experience for both employees and customers.