MAY 20249 and form IT enhancement priority lists that directly address the customer feedback. This ensures that every experience our guests have with our company is unique, compelling, and exactly what they are looking for. Our website and app feature personalized information for each moviegoer including location preferences, watch lists, and even past concession purchases to make it easy for them to reorder their favorite moviegoing snacks. This dynamic content helps us to continually learn more information about our moviegoers, and in turn, allows us to continue to provide them with a highly individualized experience. This has increased the efficacy of our proactive and reactive customer communication across paid, email and social to the point that ticket purchases on our owned channels now far surpasses those purchases on third party sites.All this attention to detail and data has been instrumental in the development and maintenance of our paid loyalty program, Cinemark Movie Club. The program was created based on extensive feedback from customers, ensuring the subscription model and perks were exactly what our customers wanted. Since launching in December 2017, we have continued to evolve the program according to customer insights, and routinely receive guest satisfaction scores in excess of 90 percent. The ability to both successfully engage our members across multiple digital channels, and incorporate feedback in real time, has been key.The cinematic universe has come a long way from movie lovers seeking showtimes in their local paper to Cinemark delivering them the information we know they want, where they want it. By listening to the audience and meeting them where technology has taken them, companies can create a digital brand experience that keeps consumers coming back and ultimately drives more revenue for the company. A key focus of the overall transformation was developing an engaging and intuitive website and app, which would make the ticket purchase process a positive and frictionless experience for our consumers
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